Friday, November 21, 2008

The Lure of Business Ownership

There's just something about starting your own business. The lifestyle and peace of mind that a successful business can bring is truly magical. In fact, there probably isn't a person among us that hasn't thought about taking that next step and starting their multimillion dollar venture - well actually not many of us really have what it takes to start a $1 million business from scratch, but it's nice to dream. Nevertheless, I would venture to guess that the majority can imagine how a successful business could change their lives.

And it's not even about the money - well not completely anyway. It's about having the freedom to live your life the way you wish. To not have to march to the beat of someone else's drum. To have complete control over your time. Now that's something worth working for, isn't it?

The trouble with the average person is that they may fantasize about starting their own business - some may even go through the initial steps to set things up - but very few actually approach the situation seriously enough to make any real progress. If you were to take a thousand people and monitor their progress you'd probably find that 75% will never initiate any action at all. These people are satisfied with their dreams and nothing more. Out of the other 25%, there's a good chance that all will take action, but the majority will drop out at various stages. What you're left with in the end is a handful of people out of that initial thousand that could brag about being successful.

I actually don't mind those odds because it leaves more for the rest of us. Could you imagine if every one of those thousand people saw their dream through until the end? The reward would be so diluted that it wouldn't be worth your effort.

Fortunately, most of us are simply not destined to go out on our own. And that's fine - the world needs employees too (and I don't mean that in a derogatory way at all).

But for the entrepreneur that is willing to fail, get back up, and start over until they get it right, the potential rewards are staggering.

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